Jul 6, 2026
•
3 min read
If everyone owns the risk, nobody controls the recovery path
Jun 29, 2026
An active customer can still be fragile. Adoption has to survive pressure.
Jun 22, 2026
Retention risk gets weaker every week it is noticed but not owned.
Jun 15, 2026
The test is not whether the score is accurate. The test is whether it changes what happens next.
Jun 8, 2026
Contract date is a scheduling input. It is not the retention system.
May 31, 2026
The account was probably leaking months before anyone called it churn.
